Thoughtful Application and Knowledge · Uncategorized

Persuasion-Campaign Plan

Campaign Plan The communication knowledge that I used to create this message was the theories and appeals that I learned about in Persuasion. There were two primary theories that I utilized for the development of my campaign plan, which were the Elaboration Likelihood Model and McGuire’s Two Stage Model. McGuire’s Two Stage Model was used because of… Continue reading Persuasion-Campaign Plan