The reflection of this essay is from an assignment that was completed for Communication 230. This assignment was an application paper on the Elaboration Likelihood Model. This essay will go into detail on one of the ways in which I successfully executed the message strategy as well as give insight on what I could have improved on. I will also give examples that show the ways in which I used professional terminology and also show where I could have improved in other parts of the paper.
To begin, the central concept and purpose of the message for the paper was to show my how much I knew about the Elaboration Likelihood Model while adapting it to an example where I had seen it take place in my life. I did this by beginning my paper with an explanation of the theory with as much information as possible in order to get my point across. I also included as much detail as I could in order to explain the theory to an audience that may not know much about the theory. I also included information and terminology that would target an audience that knew about the theory but remind them about it as well. Following that, I then went on to give an example of how I noticed the Elaboration Likelihood Model portrayed in one of my life experiences.
The audience for my paper was my professor. This affected my message because I had to adapt it in order to keep my professor engaged in the paper. This affected the type of language and example I used. For example, I referred to some terminology that the professor would recognize and know about in the beginning of the essay. For instance, when I would explain the example, I would explicitly break down how the parts of my example connected to the Elaboration Likelihood Model. However, I could have used better terminology in my paper in order to reach the high academic profile that my professor has without overreaching.
More specifically, there are two areas that I will discuss in which I executed the message strategy for this paper. To reiterate, the message strategy for this essay was to show my knowledge about the Elaboration Likelihood Model and apply it to a life experience. In terms of showing my knowledge about the theory, I did this clearly in the introduction paragraph. For example, I stated “This theory is basically giving a description and explaining how attitudes are formed and changed based on persuasion. Persuasion, however, only happens when someone wants to receive the message and how they interpret it.” I also went on to say “The persuasive process is based on the audience because whether or not it’s effective is reliant on those individuals. The persuasive process can be effective through two separate concepts in this theory. These concepts are known as the central and peripheral routes.” With these two statements, I successfully describe the theory and its functions. By paraphrasing the information about the theory such as the definition and its functions show my knowledge about the theory. Furthermore, I successfully executed applying that knowledge to a personal life experience. In the essay, while explaining my journey in terms of judging others while I was becoming a Christian, I exclaimed “The central route helped to persuade the way that I behave because the message of what God wanted pushed me to change my ways. The message from in the Bible and the message that I received for further knowledge from my Pastor helped guide me to the path of slowly decreasing my judgmental ways.” Here, I explained how the central route, where you rely on the message to be persuaded, connected to my personal story of being persuaded to change my ways from the message from the Bible and my Pastor. I successfully took a function of the theory and applied it to a personal experience that also successfully showed my knowledge of the Elaboration Likelihood Model.
Additionally, this essay was skillfully created professional message through the usage of proper professional terminology. This was done successfully throughout the essay because of the academic audience which was my professor. For example, in the essay, I said “The peripheral route also assisted in persuading me to change the way in which I behaved. In this case, I wasn’t relying on the message, but I was relying on the cues that come with the peripheral route.” The terminology that I used in this statement helped to exemplify the professional message created since the language was adaptable to an academic audience. Also, I went on to state “The cues that help to make our decision towards changing are reciprocation, consistency, social proof, liking, authority, and scarcity. The cue that prompted my persuasion was liking and authority. I had an opinion of God because of my upbringing which forced me liking Him and also liking my Pastor.” The language used throughout this example clearly shows the professional language used such as “cues,” “consistency,” “scarcity,” etc. These terms are ones that an academic audience, like my professor, would understand. The syntax and word choices heightened the professionalism of my message. In this statement, I was able to show how I can use the terms correctly while still adapting the theory’s functions to my life experience, which helps to portray my skillfully created professional message.